Book excerpt: Mastery Collection will teach any sales professional to take their closing, negotiating, and communication skills to the level of mastery. Mastery Collection is a step-by-step closing guide on how to expertly negotiate and close the sale. You will learn the common pitfalls and miscommunications that cause sales people to miss a deal. This is not a book on the theory of sales. Here you find real-life situations that commonly come up when you’re negotiating and pitching a client. These helpful hints will aid you to overcome objections and gain rapport with even the most difficult client, so you will start winning at the highest level in any professional sales situation. • Find out how to teach your client to want to negotiate with you. • Find your client’s true motives and objections through relationship selling. • Learn how Master Closers use leverage to create real urgency instead of high pressure. “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle