Book excerpt: How many times do you feel unappreciated as a consumer? You work every day and might I say HARD FOR YOUR MONEY! I wonder if the people who work in the service industry would change their attitude, if they knew what consumers were thinking and feeling. Putting yourself in ?someone else's shoes? can certainly change your actions and this book will do just that. I don't think I was born with a passion to serve others, but there is something about being able to turn a negative situation into a positive one that gives me a sense of strength. Something about hearing the words ?Thank you? after I help someone that stirs up overwhelming feelings in my soul. Something about just being kind, offering pleasant words or services that brings me to a place of happiness and joy. And then there's the added value of increasing sales and helping to make the company I work for a ?consumers #1 choice? ?well that is just icing on the cake! This book is ALL ?reality read? (my own genre) and will make you smile, laugh but most of all make you think? Happy Reading!