Book excerpt: In ¡México, la patria! Monica A. Rankin examines the pervasive domestic and foreign propaganda strategies in Mexico during World War II and their impact on Mexican culture, charting the evolution of these campaigns through popular culture, advertisements, art, and government publications throughout the war and beyond. In particular, Rankin shows how World War II allowed the wartime government of Ávila Camacho to justify an aggressive industrialization program following the Mexican Revolution. Finally, tracing how the American government's wartime propaganda laid the basis for a long-term effor.