Book excerpt: What does the notion of the ‘global south’ mean to media studies today? This book interrogates the possibilities of global thinking from the south in the field of media, communication, and cultural studies. Through lenses of millennial media cultures, it refocuses the praxis of the global south in relation to the established ideas of globalization, development, and conditions of postcoloniality. Bringing together original empirical work from media scholars from across the global south, the volume highlights how contemporary thinking about the region as theoretical framework ・ an emerging area of theory in its own right ・ is incomplete without due consideration being placed on narrative forms, both analogue and digital, traditional and sub-cultural. From news to music cultures, from journalism to visual culture, from screen forms to culture-jamming, the chapters in the volume explore contemporary popular forms of communication as manifested in diverse global south contexts. A significant contribution to cultural theory and communications research, this book will be of interest to scholars and researchers of media and culture studies, literary and critical theory, digital humanities, science and technology studies, and sociology and social anthropology.