Book excerpt: First published in 1995. One of the most pervasive forms of social control in our society is the mass media. The public learns from television, newspapers, magazines, movies, and books what is happening in the world and how to interpret it. The problem, however, is that full or complete interpretations of reality are not presented. In short, reality itself, clear and unadorned, is not to be found in the information provided by the media. Instead, media presentations consist of those various viewpoints that succeed in capturing the minds and imaginations of the masses, or in terms of the 1992 presidential campaign, that successfully put the winning spin on information. Barak and others believe that criminologists should participate in the various media presentations of crime and justice. By bringing their knowledge to bear on media presentations, criminologists can help make some news more representative and less distorted of the social reality of crime.