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Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events

Download or Read eBook Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events PDF written by Yu-Min Joo and published by Springer. This book was released on 2017-07-04 with total page 141 pages. Available in PDF, EPUB and Kindle.
Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events
Author :
Publisher : Springer
Total Pages : 141
Release :
ISBN-10 : 9781137531131
ISBN-13 : 1137531134
Rating : 4/5 (31 Downloads)

Book Synopsis Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events by : Yu-Min Joo

Book excerpt: This book provides a holistic analysis of South Korea’s strategic use of mega-events in its modern development. It examines the Summer Olympics (1988), the World Expo (1993), the FIFA World Cup (2002), and the Winter Olympics (2018) over the past 30 years of the country’s rapid growth, and across varying stages of economic and political development. It explains how mega-events helped to secure South Korea’s position on the international stage, boost nationalism, propel economic growth in export-oriented national companies, and build cities that accommodate – as well as represent – South Korea’s progress. It thereby highlights the broader implications for today’s global phenomenon of increasing reliance on mega-events as a catalyst for development, while the criticism that mega-events do more harm than good proliferates. The book is ideal for academics, policymakers, and those with an interest in mega-events and their role in the development of non-western countries.


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