Book excerpt: Memory politics as a space of state-sponsored as well as civic activities has been at the heart of inquiries in critical peace and conflict studies. This book investigates the study of memory activism and memory of activism, emerging after conflict, as a political civic action. It examines the appearance and growth of memory activism in Serbia amid the legacies of unwanted memoriesof the wars of the 1990s, approaching the post-Yugoslav region as a region of memory activism and tracing the alternative calendars and alternative commemorative practices of memory activists as they have evolved over a period of more than two decades. By presenting in-depth accounts of memory activism practices, on-site and online, Memory Activism and Digital Memory Practices after Conflict: Unwanted Memoriesanalyses this evolution in the context of generational belonging and introduces frameworks for the study of alternative commemorations and commemorative solidarity.