Book excerpt: Placing identity within its cultural context, Fitzgerald offers ethnographic case material to examine the meaning and changing metaphors of ethnicity, male and female identity, and aging and identity. He opens up an exciting multidisciplinary dialogue for improving interpersonal and cross-cultural communication. The book provides a clear synthesis of the interrelated meanings of culture, identity, and communication, examining self-concept and its role in the communication process, and exploring cultural and biological research on self, individuality, personality, and mind-body questions.