Book excerpt: "We live in a time when trust in leaders at all levels of society has declined, when students at colleges and universities openly acknowledge that they cheat, and when the reputations of even the most admired leaders have been sullied by misconduct. It is a time when the future of tomorrow's generation appears to be growing dimmer and those who have passed on burdens that will have to be borne have clearly neglected their moral responsibilities. Fixing the blame is far less important than fixing the problem. The root cause of today's concerns and tomorrow's future lies in the failure of those who claimed to be trusted leaders to demonstrate personal integrity. This book introduces the concept of "moral identity" as a metric for leaders and organizations of all types to reexamine their moral responsibility. We suggest that moral identity provides a compass for leaders and organizations to adopt in rethinking their obligations to themselves, to their associates, to their customers, to society, and to future generations. The book includes a metric for personal self-assessment, for guiding individuals and organizations, and for establishing a standard for evaluating those who aspire to lead. This book takes a harsh look at the failings of leaders and provides a meaningful resource to those who are willing to lead society to rethink its future"--