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Multimodal Pragmatics and Translation

Download or Read eBook Multimodal Pragmatics and Translation PDF written by Sara Dicerto and published by Springer. This book was released on 2017-11-28 with total page 181 pages. Available in PDF, EPUB and Kindle.
Multimodal Pragmatics and Translation
Author :
Publisher : Springer
Total Pages : 181
Release :
ISBN-10 : 9783319693446
ISBN-13 : 3319693441
Rating : 4/5 (46 Downloads)

Book Synopsis Multimodal Pragmatics and Translation by : Sara Dicerto

Book excerpt: This book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.


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