Multinational Retailers and Consumers in China
Download or Read eBook Multinational Retailers and Consumers in China PDF written by J. Gamble and published by Springer. This book was released on 2011-07-12 with total page 270 pages. Available in PDF, EPUB and Kindle.
| Author | : J. Gamble |
| Publisher | : Springer |
| Total Pages | : 270 |
| Release | : 2011-07-12 |
| ISBN-10 | : 9780230317000 |
| ISBN-13 | : 0230317006 |
| Rating | : 4/5 (00 Downloads) |
Book Synopsis Multinational Retailers and Consumers in China by : J. Gamble
Book excerpt: This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.
