Book excerpt: Throughout the many political and social upheavals of the early modern era, names were words to conjure by, articulating significant historical trends and helping individuals and societies make sense of often dramatic periods of change. Centered on onomastics—the study of names—in the German-speaking lands, this volume, gathering leading scholars across multiple disciplines, explores the dynamics and impact of naming (and renaming) processes in a variety of contexts—social, artistic, literary, theological, and scientific—in order to enhance our understanding of individual and collective experiences.