Book excerpt: There are over 32,000,000 salespeople in America and finally, a book that will increase the effectiveness of each one!Most business books focus on motivation and getting people excited but they do little or nothing to actually train the reader on the ins and outs of selling. Carl Bromer, Founder and President of Stellar Sales Training, in his book, Natural Selling Concepts: The Best Way to Sell, takes the reader through the best approach to every step in the sales process by following a logical step-by-step approach that uses the reader's own natural style. It is the result of more than 25 years of research, practice, and training thousands of sales professionals. There are only 14 steps in the natural selling process. This book shows the reader the best way to do each! By mastering these 14 steps, the reader will discover an increased level of success in closing orders and developing lifetime customers. We believe that Natural Selling Concepts: The Best Way to Sell is the first classic in the area of business literature in the past 50 years. Get it today, apply the concepts, and hold on as your company begins operating at 100% productivity all the time!