Book excerpt: Neural nets offer a new strategy for spatial analysis, and their application holds enormous potential for the geographic sciences. However, the number of studies that have utilized these techniques is limited. This lack of interest can be attributed, in part, to lack of exposure, to the use of extensive and often confusing jargon, and to the misapprehension that, without an underlying statistical model, the explanatory power of the neural net is very low. This text attacks all three issues, demonstrating a wide variety of neural net applications in geography in a simple manner, with minimal jargon.