New Challenges to International Marketing
Download or Read eBook New Challenges to International Marketing PDF written by Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 2009-02-20 with total page 432 pages. Available in PDF, EPUB and Kindle.
| Author | : Tamer Cavusgil |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 432 |
| Release | : 2009-02-20 |
| ISBN-10 | : 9781848554689 |
| ISBN-13 | : 1848554680 |
| Rating | : 4/5 (89 Downloads) |
Book Synopsis New Challenges to International Marketing by : Tamer Cavusgil
Book excerpt: Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
