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New Luxury Management

Download or Read eBook New Luxury Management PDF written by Emmanuelle Rigaud-Lacresse and published by Springer. This book was released on 2017-01-12 with total page 318 pages. Available in PDF, EPUB and Kindle.
New Luxury Management
Author :
Publisher : Springer
Total Pages : 318
Release :
ISBN-10 : 9783319417271
ISBN-13 : 3319417274
Rating : 4/5 (71 Downloads)

Book Synopsis New Luxury Management by : Emmanuelle Rigaud-Lacresse

Book excerpt: Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.


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