Book excerpt: The companies that win today understand the importance of having systems in place to provide exemplary service, making people a priority over products, putting the client experience at the top of the list and valuing relationships over technology. Successful businesses approach the future with an attitude of high touch over high tech. Nice Guys Finish First provides stories, lessons, concrete takeaways and action items. The reader will go beyond finding out why nice guys finish first and discover how to be successful using the lessons provided. The book walks the reader down a path to becoming a student of Sandler's system: Invest, Inspire and Execute. The chapters break the system down into smaller pieces, guiding the reader through practical application and lessons about leadership, technology, consistency, trust and empowerment. In addition, the book examines the importance of developing a culture of happiness, creating a positive attitude, effectively dealing with failure, managing a better life and mistakes to avoid on the road to success.