Book excerpt: No Dumbing Down: A No-Nonsense Guide for CEOs on Organization Growth is a book for a company’s senior-most leaders looking to make improvements when aligning the organization’s internal and external strategies for fast, profitable, and sustainable growth. This book combines the author’s impactful and formative experience with leadership and strategy best practices, helping the reader master the counterintuitive art of actually delivering on the promise made to customers. Readers will learn how and why to put these strategies to work—taking direct aim at pitfalls that can trip up even the most stellar companies.