Book excerpt: The masters of horror have united to teach you the secrets of success in the scariest genre of all! In On Writing Horror, Second Edition, Stephen King, Joyce Carol Oates, Harlan Ellison, David Morrell, Jack Ketchum, and many others tell you everything you need to know to successfully write and publish horror novels and short stories. Edited by the Horror Writers Association (HWA), a worldwide organization of writers and publishing professionals dedicated to promoting dark literature, On Writing Horror includes exclusive information and guidance from 58 of the biggest names in horror writing to give you the inspiration you need to start scaring and exciting readers and editors. You'll discover comprehensive instruction such as: • The art of crafting visceral violence, from Jack Ketchum • Why horror classics like Dracula, The Exorcist, and Hell House are as scary as ever, from Robert Weinberg • Tips for avoiding one of the biggest death knells in horror writing—predicable clichés—from Ramsey Campbell • How to use character and setting to stretch the limits of credibility, from Mort Castle With On Writing Horror, you can unlock the mystery surrounding classic horror traditions, revel in the art and craft of writing horror, and find out exactly where the genre is going next. Learn from the best, and you could be the next best-selling author keeping readers up all night long.