Book excerpt: Here's a little secret: Most tech startups get to One. They build a product, land some customers, and close funding. The harder part? Getting from One to Ten. Tech founders struggle to progress past early adopter customers and founder-led sales-to grow from a scrappy group in which everyone just pitches in to building out an executive team and a well-functioning organization. They struggle to go from One to Ten, from Startup to Scaleup. To be able to scale, tech startups must achieve Product Readiness, build a Repeatable Sales Machine, and scale their Human Capital. In One to Ten: Finding Your Way from Startup to Scaleup, B2B tech entrepreneurs will discover the tools, frameworks, and principles they need to overcome the inevitable growing pains and plot their own path to Ten and beyond.