Book excerpt: Own Your Reputation - A Guide to an Online Reputation That Attracts Customers, Clients, Patients and Followers Is The Book For Local Businesses and Nonprofits to create a powerful online reputation and brand. Marketing, advertising, and online reputation management agency owner, Greg Jordan, lays out principles and ideas that help business owners and managers understand and take control of their Google reputation and build a brand that people trust. The strategies and solutions in the book apply to all local businesses and highlights specific examples from the pet services, real estate, and senior care services industries. Why you should download this bookIf it's not clear to you what your online reputation is or how it affects your business, or if you've been victimized by unfair or malicious reviews, or you've not had the time to create a reputation that builds your business, then this book will be helpful. You'll see how Google's star ratings and number of reviews along with social media and brand journalism approaches are the foundation for building a brand that tops your competitors. What's IncludedIncluded are ideas, principles, and tips on online brand reputation management, including: The importance of online reputation to business results How to build an online reputation that people trust Online reputation management best practices The importance of brand journalism Social media online reputation management Reputation monitoring How to respond to positive negative reviews Protecting your reputation Online Reputation Management Systems overview Success examples Senior care case study Want to Know More? Download the book Scroll to the top of the page and click the "Buy" button