Book excerpt: Access to knowledge and information is essential to achieve sustainable agrifood systems, and such access has greatly advanced due to the widespread use of digital technologies. Nevertheless, digital exclusion and the lack of appropriate content are limiting factors, especially in rural areas, depriving smallholders of access to services and hampering their development opportunities. To mitigate this divide, farmer’s organizations and rural institutions are increasingly utilizing low-cost digital media to ensure equal access to knowledge and information. This implies not only improving connectivity but also promoting digital literacy, developing farmer-centred rural communication services and ensuring that adequate content is available to rural people at the right time in the appropriate formats and languages. Participatory video can be used as an interactive tool to promote more inclusive and sustainable forms of development, mirroring local realities and sharing people’s values, cultures and perceptions. By adopting a Communication for Development (ComDev) approach, farmers’ organizations, rural institutions and practitioners can use participatory video to drive development. Thanks to digital tools, participatory video can be applied extensively to domains as diverse as innovation systems, digital marketing, policy dialogue, accountability and informed consent, among many others.