Book excerpt: Big television contracts in the 1960s created the Super Bowl, as well as the 1970 merger of the National Football League with the pass-oriented American Football League. Since then, professional football has been America's most popular televised team sport, developing into a wide-open passing game by the 21st century. Handling the completion side of the aerial game, receivers are not often as celebrated as quarterbacks or coaches, even in the era of San Francisco 49er Jerry Rice's supremacy. This book provides a history of pro pass receiving and its influence on the game prior to the televised era. The author studies pro football's formative and mid-20th century years, highlighting the players who pulled pigskins from flight, like the legendary Don Hutson, Gibby Welch, Johnny Blood, Ray Flaherty, Crazy Legs Hirsch, Mac Speedie, Choo Choo Roberts and many others.