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What happens when we think? How do people make judgments? While different theories abound—and are heatedly debated—most are based on an algorithmic model of

What happens when we think? How do people make judgments? While different theories abound—and are heatedly debated—most are based on an algorithmic model of

Presents the concepts and terminology of cognitive patterns and modeling and explains the uniqueness of cognitive patterns as an approach in modeling business s

How does culture shape our thinking? In what ways do our social and cultural worlds enter into our mental worlds? How do the communities we belong to influence

Edwin Hutchins combines his background as an anthropologist and an open ocean racing sailor and navigator in this account of how anthropological methods can be