Book excerpt: Experimental psychology burst onto the intellectual scene in the middle part of the nineteenth century, radically transforming the way we understand human thought and behavior. Featuring clear explanations and first-rate scholarship, Pavlov's Dog introduces the reader to iconic experiments, including Pavlov's salivating dogs, Bandura's Bobo doll experiments, Milgram's obedience studies and Zimbardo's classic Stanford prison experiment. In each case, context, procedure, results and implications are carefully considered, allowing the reader to gain a strong sense of psychology as a living, breathing endeavour.