Book excerpt: Did you know that • peatlands hold more carbon than all forests of the world combined? • drained peatlands are responsible for 25% of total CO2 emissions in the Nordic and Baltic countries? • rewetting of peatlands substantially reduces these emissions? This policy brief pleads for increased commitments to conserving and rewetting peatlands; for abolishing regulations that drive peatland drainage; for changing drained peatland use to paludicultures; and for setting up good practice demonstration projects. It stresses the need for better communicating the benefits of wet peatlands and the costs arising from damaged ones. Finally it highlights the role of peatland rewetting and restoration in reaching national and international policy targets for climate change mitigation, water quality improvement and biodiversity conservation.