Book excerpt: Imagine a world where organizations hire partners instead of workers. The visionaries set up the partners for success by prioritizing needs, cultivating growth and welcoming their brilliant insight to the table. The voices of the partners carry wisdom for each visionary to navigate the growing competition. Customers remain loyal because they feel heard, without knowingly using their voice. Yet, the twists and turns of the market are accurately forecasted because of the brilliance within the brand these customers adore. Just imagine, for a moment, if you were that visionary. How much more helpful would it be to work with partners who were committed and productive? What if you were that partner? How much easier would it be for you to show up to work every day - knowing the weight of your value? That world is the future of work. It is a place where the culture is rich from the synergy of its people. This book is for the leader who recognizes the following: we live in a relationship economy; the old model of leading over people is dead; the new model of leading with people breeds loyalty; maintaining unmuted workforces is both a strategic advantage and business survival tactic; any sustainable success will require a people first mindset. People First, then Profit will unveil the hidden truths about your work culture and give you the strategy to shift to a people rich culture.