Perspectives on Promotion and Database Marketing
Download or Read eBook Perspectives on Promotion and Database Marketing PDF written by Robert C. Blattberg and published by World Scientific. This book was released on 2010 with total page 332 pages. Available in PDF, EPUB and Kindle.
| Author | : Robert C. Blattberg |
| Publisher | : World Scientific |
| Total Pages | : 332 |
| Release | : 2010 |
| ISBN-10 | : 9789814287067 |
| ISBN-13 | : 9814287067 |
| Rating | : 4/5 (67 Downloads) |
Book Synopsis Perspectives on Promotion and Database Marketing by : Robert C. Blattberg
Book excerpt: Pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing
