Book excerpt: The Letter to Titus is often branded as incoherent, its salutation inchoate. Such premature conclusions are directly related to the authenticity debate that has marred analyses of the so-called Pastoral Epistles. From the corridors of academia echoes the cry to study the letters individually and independently of the authorship issue. This book does exactly that. It lays bare intricate and novel persuasive strategies, strategies that belie the charge of incoherency. In fact there is not one, but three ways to describe the structure of this masterfully composed letter. In Persuading the Cretans, Aldred Genade does this utilizing a technique known as text-generated persuasion analysis. Careful thought has gone into the composition of the letter to communicate timeless truths relevant for generations of Christians. This is first-century outcomes-based communication at its best and communicators, preachers, and scholars stand to benefit from the lessons in communication the author of Titus can teach us.