Book excerpt: If you are looking for the best market, industry or sector to invest in; the “best-in-class” companies to invest in or work with; and need good, current and objective insights to do so, then this is the book for you. Using ground-up fundamental analysis and two new analytical frameworks, you will be able to identify which market, sector or industry to get into and even compare companies at the ability and capability levels. Complemented by a website that will provide up-to-date information on the markets, sectors, industries and up to 1,500 key global companies, the book will be a valuable resource for any business and individual. Objective and quantitative analysis is made real and possible for SMEs, Start-Ups, corporate and individual investors