Book excerpt: Discover the weird and wonderful stories of our colorful world! Why are wedding dresses white? And what is the Ketchup and Mustard Theory? The answers always come back to color. Color infuses our lives with meaning, manifesting in science, language, design, pop culture, and beyond. Specific hues shape our everyday actions and define entire generations. In 75 short essays, this book reveals the hidden histories behind a range of fascinating hues—from shocking shades to subtle tints, from jockey silks on the racetrack to corals on the ocean floor. This elegant little hardcover is bursting with bright photographs throughout. It's a vivid tour across geography and through time that will leave you with a renewed sense of curiosity and wonder about our colorful world. KNOWLEDGEABLE AUTHOR: Designer Bob Hambly brings both expertise and irresistible enthusiasm to this exploration of color. His blog Colour Studies has received publicity in the design blog world since its 2017 launch—including a feature in Uppercase Magazine. THE JOY OF COLOR: Color is a universal element of the world; it lifts our mood and fascinates us. Everyone from artists to designers to rainbow lovers will enjoy this fresh spin on the topic. APPROACHABLE AND COMPELLING: Hambly shares his insights in a direct and appealing style sprinkled with wry humor. Photographs and a bold, colorful design make this book a delight to read. PERFECT FOR TRIVIA LOVERS: With wow-worthy information presented in bitesize chapters, this is the perfect gift for anyone who loves collecting trivia. Perfect for: • Trivia enthusiasts • Color and rainbow lovers • Art and design fans • History buffs • Pop culture fiends