Book excerpt: Hi, today we’re talking to Richard Butler who has a very special technique and talent as a business coach. A few weeks ago I got an e-mail from Richard that intrigued me. He was talking about a way to increase my online revenue, which I’m always interested in. I figured that it was a product or piece of software but I kept reading on and Richard was talking about business coaching. I’m vaguely familiar with coaching; I didn’t really think that I needed any because I wasn’t sure how it would help me to achieve my goals that I already set that I’m working towards. But, after talking to Richard for about ten or 15 minutes, it became very apparent that he has a wealth of knowledge that will help me build my business as it can anyone else. A lot of the processes and procedures that Richard has in place can help you fine tune and focus your business and get things going in a straight direction instead of taking a roundabout way to get to your goals. So, I started doing a little bit of research on coaching, business coaching specifically, and there are a lot of coaches out there. A lot the big names that you find on the Internet have coaches but they keep it a little hidden; it’s sort of their secret to success. So, I asked Richard what his forte was, and what his USP or unique selling principle. What’s unique about Richard’s coaching that isn’t covered by other coaches? Richard’s real talent and skill is taking newbies from zero to hero. He takes someone from the very basics of coming online and wanting to make money online to a person who is actually achieving those goals and actually making money online. Without me going on any longer, I’d like to say thank you very much for being on the call today, Richard.