Book excerpt: Popular Culture, Social Media, and the Politics of Identity advances a novel methodological approach – pop culture as political object – to capture the centrality of popular culture as an object of a broad range of political contests and debates that constitute pop culture artefacts by generating and informing specific meanings and understandings of them. It is no longer novel to claim that popular culture matters to world politics. The literature on Popular Culture and World Politics (PCWP) has demonstrated the cultural basis of political action and meaning-making. However, this book argues that in doing so, the PCWP literature has focused primarily on the traditionally narrow range of issues, actors, and things that mainstream International Relations regards as part of world politics. While PCWP challenges restrictive disciplinary understandings of the sites of legitimate inquiry where one can purposefully gain knowledge about world politics, comparatively little has been done to challenge constricted understandings of what world politics is, who it involves, and where it takes place. Methodological approaches in the literature largely treat popular culture and politics as separate and therefore focus on understanding how popular culture relates to and intersects with a relatively circumscribed notion of world politics. Focusing on the everyday politics of how audiences perceive and contest popular cultural artefacts, this book demonstrates that pop culture does not merely intersect with or reflect discrete political processes; it is also directly situated as an object of politics. The author analyses current debates over identity politics across a range of contemporary pop cultural artefacts, including films and video games. This book will be of interest to scholars and students of International Relations, Political Science, and Cultural and Media Studies.