Book excerpt: Pride and Poise: The Oakland Raiders of The American Football League takes a definitive look into the formation and turbulent early history of the Oakland Raiders. Beginning with the hurried scramble to bring professional football to a city that couldn't provide a home for the team only to suffer through three losing seasons a combined 9-33 record with 19 consecutive losses. After plodding through three head coaches and an alarming player turn around before finding a young dynamo who transformed their club from a doormat rumored to move to another city willing to pour more funds into a prolific loser before having ever played in their home city to an immediate, nearly unstoppable winner. Relive the exploits of the Oakland Raiders in a week in, week out chronicle of their first ten seasons. Meet six unique head coaches and the legends who helped to make the transitions caused by age, injuries associated with football seamless and the whirlwind transformation of a young dynamo from coach to commissioner and ultimately to ownership as he built one of the most respected and feared organization in professional sports. Packed with statistics, transactions and forgotten lore, Pride and Poise: The Oakland Raiders of the American Football League is the most complete, accurate and fair account ever produced of the early Raiders, revisiting every game, win, lose or tie as they make the great journey from near oblivion to professional football's elite and its most dominating franchise.