Principles of Advertising

Download or Read eBook Principles of Advertising PDF written by Monle Lee and published by Routledge. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle.

Author	: Monle Lee
Publisher	: Routledge
Total Pages	: 452
Release	: 2005
ISBN-10	: 9780789022998
ISBN-13	: 0789022990
Rating	: 4/5 (98 Downloads)

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Book Synopsis Principles of Advertising by : Monle Lee

Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.