Book excerpt: This book puts forward the concept of “subjective anthropology” and outlines a theoretical system that will allow subjective anthropology to qualify as a new academic discipline in its own right. In an effort to respond to the field’s proper role as the science of humanity, subjective analysis has been introduced into the study of anthropology. The book fills two distinct gaps in our knowledge and understanding of modern man, offering detailed descriptions of personality and of groups, while also advancing the theory of “structure and choice.” The book formulates seven basic principles of subjective anthropology and divides anthropology into three major branches: subjective anthropology, cultural anthropology, and biological (or physical) anthropology, which can be further divided into sub-branches. The book pursues three key goals: advancing and developing the theoretical system of subjective anthropology, reconstructing the discipline of anthropology, and establishing a Chinese anthropology with Chinese characteristics, Chinese visions, and Chinese styles.