Book excerpt: This is an open access book.The First International Conference on Innovation in information technology and business (ICIITB) will be taking place in Muscat, Oman, on November 9th and 10th, 2022. The Conference will be carried out in a hybrid format, allowing world-scattered academicians, researchers, and industry professionals to participate in this unique Conference for Oman and the GCC region. The participants of the Conference will get an opportunity to contribute to the contemporary implementation of cutting-edge research and development in the area of artificial intelligence, data science, machine learning, and the IoT in the business environment. The participants will get a first-of-a-kind networking and knowledge sharing opportunity to be a part of an event in Oman, that will gather recognized researchers from the GCC, Europe, the USA, and other parts of the World. Select research papers will also be published in a Springer-published Conference proceedings.