Book excerpt: On 20 December, the Food and Agriculture Organization of the United Nations (FAO) and oriGIn hosted the online event, Third regional consultation on geographical indications in Europe and Central Asia. Some 111 representatives from 34 countries of geographical indications (GIs) groups, national intellectual property offices and the World Intellectual Property Organization (WIPO), other public authorities (the representatives of ministries for agriculture and the European Commission’s Directorate-General for Agriculture and Rural Development), as well as geographical indication (GI) experts, participated in the event. A discussion paper was presented during the consultation outlining key concepts and global trends concerning GIs today. The empirical material presented in the paper was primarily built on oriGIn and FAO experiences, but also on country studies prepared for the Russian Federation, Republic of Moldova, Georgia, a group of Central Asian countries (Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan), as well as European Union countries (France, Poland, Hungary and Croatia). On behalf of oriGIn – the global alliance of GI – Massimo Vittori, Managing Director, coordinated the activities carried out by oriGIn.