Product/market Strategies of Small and Medium-sized Enterprises

Download or Read eBook Product/market Strategies of Small and Medium-sized Enterprises PDF written by Ingolf Bamberger and published by . This book was released on 1994 with total page 440 pages. Available in PDF, EPUB and Kindle.

Author	: Ingolf Bamberger
Publisher	:
Total Pages	: 440
Release	: 1994
ISBN-10	: IND:30000043781669
ISBN-13	:
Rating	: 4/5 (69 Downloads)

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Book Synopsis Product/market Strategies of Small and Medium-sized Enterprises by : Ingolf Bamberger

Book excerpt: Covers the product/market behaviour of small and medium-sized enterprises (SMEs), discussing its theoretical bases and relevant empirical data. The material has been written in the context of the STRATOS international research project - a study of 1100 SMEs in six European countries.

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