Book excerpt: Bill Lemon analyses over 100 of his acclaimed images, showing readers how to duplicate or adapt each of his successful techniques. Sections are devoted to evaluating lighting, modifying light and making setup changes for a variety of effects. Special tips for achieving an ideal digital exposure are provided, as is a look at lens selection. Lemon also demonstrates how to identify locations that add to the overall appeal of the image, select interesting props and choose poses that visually enhance a model's assets and help to create a particular mood.