Book excerpt: The use of performance analysis as an evaluative tool in the coaching process is now strongly embedded. This book aims to explore a range of contemporary topics relating to current and future working practices of practitioners in the discipline. Professional Practice in Sport Performance Analysis delivers practically centred insights into the reality of working in the industry, including the technological, theoretical and personal competencies required. This new book delves into the realities of working as an analyst within the evolving and complex coaching process which practitioners need to navigate in order to successfully deliver their job role. It uncovers the practical realities, underpinning knowledge, challenges and constraints of working as an applied performance analyst whilst providing a practical guide for those practitioners who are currently, or seeking, to work as an applied performance analyst. Grounded in practice and experience, Professional Practice in Sport Performance Analysis helps educate and encapsulate the working realities of the modern-day performance analyst and will be critical reading for students of performance analysis, coaching, skill acquisition and development.