Principles of Advertising
Download or Read eBook Principles of Advertising PDF written by Monle Lee and published by Psychology Press. This book was released on 2005 with total page 458 pages. Available in PDF, EPUB and Kindle.
| Author | : Monle Lee |
| Publisher | : Psychology Press |
| Total Pages | : 458 |
| Release | : 2005 |
| ISBN-10 | : 0789023008 |
| ISBN-13 | : 9780789023001 |
| Rating | : 4/5 (08 Downloads) |
Book Synopsis Principles of Advertising by : Monle Lee
Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
