Book excerpt: In this book, you'll discover the unseen strategies used by companies to take market share while driving profit rates that eclipse their competitors, their association peers, and their own history. These are companies that convert 15%, 20%, 25% or more of revenue into bottom-line profits, sometimes in notoriously difficult sectors or markets.More than a decade of research and discovery, often requiring the invention of new analytical tools and metrics to identify and quantify the dynamics driving record performance has been collected into this book. Along the way, it was necessary to develop new vernacular to better understand and describe what's really driving or preventing permanent profit gains, and to better manage the factors that get results.These are the secrets they don't teach at university, the metrics used to keep on track, and the sometimes surprising and game-changing epiphanies companies have used to restore profits, deliver superior customer experience, and permanently change the company's trajectory and market position.Armed with what's in this book and a willingness to change things for the better, you can take your company to the top and see the first results as soon as your next income statement.