Book excerpt: This book presents the outcomes of the trans- and interdisciplinary research project NEMo (Nachhaltige Erfüllung von Mobilitätsbedürfnissen im ländlichen Raum - Sustainable Fulfilment of Mobility Needs in Rural Areas). Due to demographic change, it is becoming increasingly difficult for rural districts and communities to maintain a basic set of public transport services such as bus and train transit without encountering issues regarding necessary social participation, sensible regional value creation and, last but not least, achievable environmental protection goals. At the same time, the demand for mobility in rural areas will continue to rise in the future, e.g. due to the concentration of medical care facilities and shopping centres close to cities. Focusing on the development of sustainable and innovative mobility services and business models, this book explains how new mobility offers can be created in which citizens themselves become mobility providers. To do so, it combines the findings of the individual research groups with external contributions from science and practice.