Book excerpt: 'Get Much Smarter' About Your Chosen Business Venture!This Business Plan workbook contains the detailed content and out-of-the-box ideas to launch a successful Non-Medical Home Care Company. This Business Plan book provides the updated, relevant content needed to become much more knowledgeable about starting a profitable non-medical home care agency. The fill-in-the-blank template format makes it very easy to write the business plan, but it is the out-of-the box strategic growth ideas and detailed marketing plan, presented for your specific type of business, that will put you on the road to success. This book features in-depth descriptions of a wide range of innovative products and services, and a comprehensive marketing plan that has been customized for your specific business. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Current Industry Trends and Best Practices of Industry Leaders to consider, Helpful Resources, Actual Business Examples, Sourcing Leads, Financial Statement Forms and Several Alternative Financing Options. If your goal is to obtain the business knowledge, industry education and original ideas that will improve your chances for success in a non-medical home care business... then this book was specifically written for you.