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Promotion and Marketing Communications

Download or Read eBook Promotion and Marketing Communications PDF written by Umut Ayman and published by BoD – Books on Demand. This book was released on 2020-07-08 with total page 208 pages. Available in PDF, EPUB and Kindle.
Promotion and Marketing Communications
Author :
Publisher : BoD – Books on Demand
Total Pages : 208
Release :
ISBN-10 : 9781838802271
ISBN-13 : 1838802274
Rating : 4/5 (71 Downloads)

Book Synopsis Promotion and Marketing Communications by : Umut Ayman

Book excerpt: This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.


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