Book excerpt: Human Nature, Irrationality and Why We Do What We Do UNDERSTAND, AVOID AND DEFEAT THE SUBCONSCIOUS CAUSES OF YOUR IRRATIONAL AND SELF-DEFEATING BEHAVIORS. Seize control of your impulses and make better decisions. Psychological Triggers is an introduction to yourself —your impulses, your desires and everything in your subconscious that drives you to action. This book answers the question: “Why did I just make a terrible choice when I know I shouldn't have?" We are all slaves to our triggers, and this book seeks to identify them to better battle them. MASTER YOUR PSYCHOLOGY, MASTER YOUR LIFE.