Book excerpt: Psychology and Pop Culture: An Empirical Adventure examines the psychological aspects of pop culture preferences, personality, and behavior from across sixteen research studies. The authors analyze such phenomena as superhero and antihero fandoms, internet trolls, women in popular culture, generational preferences, and romance and sexuality. Analyzing pop culture in the context of the #MeToo movement, LGBTQIA+ representation, and contemporary politics, Keith W. Beard, April Fugett, and Britani Black pay close attention to contemporary issues of inclusion and marginalization.