Book excerpt: In the Psychology of Seduction, Jesse James merges the shady world of the pickup artist with modern science, unraveling the mystery of attraction using evolutionary biology and examining seduction through the lens of social and evolutionary psychology. Combining amusing personal anecdotes, real-world experience, classic and modern research studies, and the most up-to-date principles of psychology, Jesse James teaches both the theory of seduction and demonstrates its practical application in the real world of men and women. Bridging the gap between science and seduction, the book puts common pickup artist techniques, such as 'negging, ' under the microscope of scientific theory. Finally, Mr. James answers Sigmund Freud's age-old question "What does a woman want?" And the answer might surprise you.