Book excerpt: This highly readable text demystifies the qualitative research process—and helps readers conceptualize their own studies—by organizing the different research paradigms and traditions into coherent clusters. Real-world examples and firsthand perspectives illustrate the research process; instructive exercises and activities build on each other so readers can develop their own proposals or reports as they work through the book. Provided are strategies for selecting a research topic, entering and exiting sites, and navigating the complexities of ethical issues and the researcher's role. Readers learn how to use a range of data collection methods—including observational strategies, interviewing, focus groups, e-mail and chat rooms, and arts-based media—and to manage, analyze, and report the resulting data. Useful pedagogical features include:*In-class and field activities to apply qualitative concepts.*Discussion questions, proposal development exercises, and reflexive journal activities.*Exemplary qualitative studies and two sample proposals.*Cautionary notes, or "Wild Cards," about possible research pitfalls.*Tables that summarize concepts and present helpful tips.